There is a lot of talk these days about using keyword articles to attract visitors to a website for a home base-business; and with the growing use of article marketing, there seems to be some benefit to using this method in a company's marketing plan. There is also some confusion about the use of keywords as well as what they are and what they mean to a website owner.
First of all, keywords are those entered into a search engine by an Internet user who is looking for specific information. They may not know exactly what they are looking for but they know what they want. For example, if a person is looking for home improvement tips about replacing ceramic floor tile, they have the option of entering many different search terms, which really is what keywords are all about.
They may enter the term 'replace ceramic floor' or simply enter 'ceramic floor' and start looking at the search results pages for the information they can use. Terms such as 'replacement floors' or 'replacement ceramics' may also be used and business owners will have no idea what terms the user will look for and when beginning their search most users rarely find what they want on the first few tries. Unless, there is an article somewhere that uses that exact phrase.
Typically, an article will contain a specific search term between four and 12 times, depending on the length of the article and the search time needs to be placed in the article so that the writing remains grammatically correct and the phrase is a natural order as though it belongs there and not used simply to use it. Unfortunately, some websites will use what is termed keyword stuffing, which uses the phrase 30 or 40 times in a four or 500 word article, which is a turn off for the search engines and really offers nothing useful to the web searcher.
Articles need to offer some value to the person conducting the search. If the company that sells replacement ceramic tile can produce a series of articles on the best way to remove the old tile, remove the old glue or cement from the surface, how to prepare the surface for new tile and other areas about the subject, they will provide valuable information that can draw visitors to their site where they may actually buy the tile.
These articles can be published on their own home base-business website or other businesses sites on pages dedicated to helping potential customers learn how to replace the tile. They can also be published on homeowner remodeling sites as tips for others. One thing that articles cannot do is advising the readers to visit a specific site or a specific business. This is unacceptable to search engines as well as to other web ezine publishers.
All published articles can have an author's biography giving the author credit for the article as well as outline their competence in the subject matter. The block on these articles could talk about their experience level in ceramic tile replacement and the years they have been involved in the business as well as mention they operate a business at the website location, including a hot link.
About the author:
Earl Williams is a real entrepreneur who makes it easy for you to turn your online business idea into real profit and do it from your own home, learn how by Visiting: http://www.NetMarketer.org
Article Source: http://www.Free-Articles-Zone.com
Friday, February 29, 2008
How To Write A Keyword Article
How To Write A Keyword Article
There is a lot of talk these days about using keyword articles to attract visitors to a website for a home base-business; and with the growing use of article marketing, there seems to be some benefit to using this method in a company's marketing plan. There is also some confusion about the use of keywords as well as what they are and what they mean to a website owner.
First of all, keywords are those entered into a search engine by an Internet user who is looking for specific information. They may not know exactly what they are looking for but they know what they want. For example, if a person is looking for home improvement tips about replacing ceramic floor tile, they have the option of entering many different search terms, which really is what keywords are all about.
They may enter the term 'replace ceramic floor' or simply enter 'ceramic floor' and start looking at the search results pages for the information they can use. Terms such as 'replacement floors' or 'replacement ceramics' may also be used and business owners will have no idea what terms the user will look for and when beginning their search most users rarely find what they want on the first few tries. Unless, there is an article somewhere that uses that exact phrase.
Typically, an article will contain a specific search term between four and 12 times, depending on the length of the article and the search time needs to be placed in the article so that the writing remains grammatically correct and the phrase is a natural order as though it belongs there and not used simply to use it. Unfortunately, some websites will use what is termed keyword stuffing, which uses the phrase 30 or 40 times in a four or 500 word article, which is a turn off for the search engines and really offers nothing useful to the web searcher.
Articles need to offer some value to the person conducting the search. If the company that sells replacement ceramic tile can produce a series of articles on the best way to remove the old tile, remove the old glue or cement from the surface, how to prepare the surface for new tile and other areas about the subject, they will provide valuable information that can draw visitors to their site where they may actually buy the tile.
These articles can be published on their own home base-business website or other businesses sites on pages dedicated to helping potential customers learn how to replace the tile. They can also be published on homeowner remodeling sites as tips for others. One thing that articles cannot do is advising the readers to visit a specific site or a specific business. This is unacceptable to search engines as well as to other web ezine publishers.
All published articles can have an author's biography giving the author credit for the article as well as outline their competence in the subject matter. The block on these articles could talk about their experience level in ceramic tile replacement and the years they have been involved in the business as well as mention they operate a business at the website location, including a hot link.
About the author:
Earl Williams is a real entrepreneur who makes it easy for you to turn your online business idea into real profit and do it from your own home, learn how by Visiting: http://www.NetMarketer.org
Article Source: http://www.Free-Articles-Zone.com
How to Submit Articles on the Internet
Here’s the situation. You have written articles to be sent out on the Internet. Now, you need to submit your articles to different article distribution websites. How do you accomplish this task? A great way to accomplish this task is to outsource this job. You can find freelancers on Elance.com that will submit your articles for you. The slow way to accomplish this task is to cut and paste your article into each Internet article distribution resource.
An easier way to submit articles is to use a software program called “Article Submitter Pro”. Article Submitter Pro pre-populates the fields for you and submits it to several Internet article distribution resources. You can find the Article Submitter Pro software program at www.articlesubmitterpro.com.
Submitting your articles to the article directories manually can take days to complete. Follow the advice of working smarter, not harder to submit your articles to article directories. Once your article is submitted, it will be placed on other article websites. The number of websites that contain your article will increase every day. This is called viral marketing.
The more websites that contain your article and bio, the better chance you have at success. You have more opportunities for website visitors to see your bio and click on the link to your website. One major benefit is that your article and bio link spread across the Internet without any more work on your part.
Article Submitter Pro takes you directly from one article submission site to the next article submission site. It is important to note that Article Submitter Pro is not 100% automated. You will have to run the program. The major difference is in the time that you spend submitting articles. For example, if you submit articles manually it can take upwards of three minutes to submit an article to just one website. Article Submitter Pro, on the other hand, will cut that submission time down significantly. Article Submitter Pro generally takes only 15 seconds to submit to each article submission website. Therefore, it will save you time and help you avoid headaches.
Article Submitter Pro has a list of over 1,000 article submission sites that you can submit your articles to. Plus, Article Submitter Pro provides the Google page rank information for each article submission site. This is valuable information because you want to focus on websites that have a high page rank first. Then you can submit articles to websites that have a lower Google page rank.
You can also “trade” links. Another website may want to link to your website. If you want to trade links then make sure that the other website posts your link first. Request that they send you an email confirmation that your link is on their website. Then you can fulfill your end of the deal and add their link to your website. Remember, only trade links with quality websites that have a good Google page rank.
Utilize the efficiency of Article Submitter Pro to put your articles on the Internet. Let viral marketing spread your articles across the Internet bringing customers to your website.
About the author:
Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at http://www.promotingtips.com or http://www.powerfulpromoter.com
Article Source: http://www.Free-Articles-Zone.com
Monday, February 25, 2008
How To Generate Stampedes Of Instant Traffic From One Simple Techn
"How To Generate Stampedes Of Instant Traffic
From One Simple Technique"
Copyright © Ewen Chia
http://www.Marketing-Make-Money.com
Listen up if you want an almost instant
solution to your traffic problems.
I'm going to show you one simple technique
to increase the traffic to your websites or
affiliate programs, which will make you more
money immediately...
It's called expired domain names.
If you have not even been considering
this area of traffic generation before,
I urge you to at least look at it now.
---------------------------------------
Expired Domain Traffic
---------------------------------------
This is a HUGE business. Have you heard of
the 'legendary' Ultsearch who is quietly
making 6 figures A DAY from this one method
alone?
What he does is to register thousands of
expired domains WITH existing traffic and
link popularity and point them to his own
pay-per-click service!
It's all a numbers game but while you wouldn't
want to register 50,000+ expired domains like
Ultsearch, you can still profit from just a
few core traffic-filled expired domain names.
Here's how you can check for expired traffic :
* Go to http://www.DeletedDomains.com
where you can both find daily expired, on-hold
domains or do a 'power search' for those
relating to your keywords.
* With your new list, you need to perform three
important checks to determine their traffic level.
1. First step is to visit http://www.Alexa.com
Here you can easily check these domain names
for their traffic ranking level. The lower the
number the better. (Yahoo! is currently ranked
at number 1)
2. Next you'll want to check on the expired
domains' link popularities. You should start
grabbing related expired domains with huge
existing link networks as it shows these
domains had developed websites before they
expired.
Link popularity can be derived from services
such as http://www.LinkPopularityCheck.com .
Another method is to perform a 'back link'
check from the search engines. For example,
go to http://www.Google.com and type in the
phrase "link:expireddomainurl".
An expired domain with good link popularity
and Alexa ranking will mean it's still
catching good targeted traffic.
3. Go to http://www.Archive.org and enter
your selected expired domain. You'll be able
to find out whether the expired domain name
had a previous website developed, as archive.org
cached all websites' content and pages.
An expired domain with a developed website
increases the probability that marketing was
done and traffic was driven to that website.
The above steps will enable you to make an
informed decision about registering certain
expired domains.
Once decided, you can register them for
peanuts (below $10) at -
http://www.NameCheap.com
http://www.RegisterFly.com
http://www.NameBargain.com
With the right expired domain names, you're
able to literally cash in from other people's effort.
Imagine taking over the domains of high-traffic
developed websites without you having to spent
months building it up.
You can profit almost immediately from your
new expired domains by redirecting them to
your website, affiliate programs, pay-per-click
services, etc.
Or make a bundle selling them on eBay or domain
auction sites like http://www.Afternic.com
Here's an example of an expired domain name
I registered which is already paying off -
http://www.000InternetMarketing.com
If you would like more tools and insider
secrets regarding expired domain names,
or to automate the entire process of snapping
them up, go here -
http://www.AllWebMarketing.com/et.htm
It's a no-brainer.
~~ About The Author ~~
Ewen Chia is the editor of "Money Making
Marketing Report", where subscribers get
TONS of hard-hitting Web Marketing tips,
resources, ebooks and more. And for a
limited time, find out how you can get
$97.00 just for subscribing :
http://www.Marketing-Make-Money.com
===================================
Saturday, February 23, 2008
HOW TO MAKE YOUR SITE OR BLOG ADVERTISERS HAVEN
Direct advertising sales is arguably the best method to monetize a website. Finding advertisers for your site and actually closing the deals, however, is not as straight forward. Over the past 6 months I had more than 10 high profile companies sponsoring Daily Blog Tips, and through out this article I will share what I have learned along the way.
More money: The first advantage of selling your own ads is the fact that you will cut the middlemen out, increasing your revenue potential. Suppose you sell text link ads on your sidebar through a certain company, and the text links sell for $50 monthly. Since you are using the company network to sell the ads, they will eat 50% of the price, and you will end up earning only $25 monthly for each text link. If someone is willing to pay $50 for a text link on your site, though, it means that they are getting $50 of value out of it. Why, then, should you share that with someone else?
Independence: Sure, large advertising networks have access to a wider pool of advertisers, and they have more credibility to close the deals. But if you have all the requirements in place (see the section below) and spend some time looking at the right places, I am sure that you will be sell your own ads just as efficiently as the larger networks.
Flexibility: The third advantage of selling direct advertising is that you will have much more control over where and how the ads will be displayed (i.e., you can avoid intrusive advertising). Google Adsense is nice, but unless you blend it with the content – annoying some of the readers – you will get terribly low click-through rates.
Credibility: Finally, having sponsors and direct advertisers on your blog might help your credibility. Even small and poorly crafted blogs can stick some Adsense units here and there. Having established companies that are willing to partnership with your site, on other hand, can signal that your content has quality and that the site is somewhat professional.
Time consuming: While selling your own ads has many advantages, it is no panacea. The first drawback of this monetization option is the time that it will consume. This time will be spent optimizing your website for the ads, finding potential advertisers, negotiating with them, and handling the administrative matters (e.g., making payments, tracking statistics, delivering reports and so on).
Many requirements: Selling direct adverting is not as easy as making money from Google Adsense. As you can see from the section below, you will need to have a popular blog, a professional looking design, special software and the like.
Unstable: Unless you close deals for very long periods, which is unlikely, you will find your self looking for new advertisers or optimizing your website to attract new ones every other month. The opposite is true for most advertising networks, where you just need to plug some code and they will do the rest of the work. (If your site or blog is just a hobby, therefore, direct advertising might not be the best option)
What You Need to Have in Place
A popular website: Before landing direct advertising deals you will need to have a good amount of traffic on your site. There is no “magical” number here, but a good rule of thumb would be 1000 daily unique visitors. If you are below that mark you should focus on building traffic instead of looking for advertisers. Other factors like Google Pagerank, RSS subscribers and Alexa rank might also help. (Notice that small websites might also be able to sell direct advertising, but usually the time spent on that will not justify the results)
A clear focus: You might have the most popular site on the Internet (well, not as extreme as that, but you get the point), but unless your site also has a very clear niche and a defined audience, advertisers will not find it very attractive. This means that you should avoid rambling about 100 different topics on the website. Advertisers want to deliver a message to specific people, and the more specific the better.
A professional looking design: If you are planning to monetize your website through sponsors, you probably should invest some money into a professional looking design. Advertisers will be associating their product or service with your website, and not too many of them would be willing to get mixed with an ugly, MySpace looking site.
Give visibility to the sponsors: This point is connected to the previous one. Not all templates and themes will be suitable for selling direct advertising. Preferably you want to have an idea of what kind of advertising you will sell (e.g., 468×60 banners, 125×125 banners, text links) and design your website according to those objectives. Advertisers want visibility, so reserve a good spot for them.
Adserver software: In order to serve your ads, rotate banners and track statistics you will need to install an Adserver. If you are looking for a simple solution you should try WP-Ads. This Wordpress plugin will serve ads for specific ad zones that you create. The only drawback is that it does not count clicks (only impressions). If you need a more sophisticated solution check OpenAds. You will need to spend some time learning how to use it, but it offers virtually all the features you will ever need.
“Advertise Here” page: It is very important to have an “Advertise Here” page. On this page you want to give some details about the website, like audience, traffic and any other factor that might be of the interest of potential advertisers. Secondly, make sure that you have some link to that page on the navigation bar and if possible close to the zone where the ads will be displayed. You can see a perfect example of such layout on Copyblogger.com.
Standard letter to approach advertisers: While some advertisers will contact you after reading your “Advertise Here” page, the rest of them will need to be directly approached by you. In that case, it is a good idea to create a standard letter to contact the advertisers. There is no “one size fits all” solution here, but you can follow some general guidelines:
1. Introduce yourself and quickly explain what the email is about
2. Explain why you decided to contact them and what they have to gain
3. Give details about your site (traffic, subscribers, topic, audience)
4. Give details about the advertising options (location on the site, max number of advertisers, monthly price)
That is it, after that information the advertisers should be able to decide if they are interested or not. If they reply, then you will fix the details. Bear in mind that all the info I mentioned should be contained in 2 or 3 paragraphs. If you send an essay to potential advertisers they will just skip it altogether.
Accepting payments: You might have everything in place, but if you are not able to cash payments – or more importantly, if advertisers are not able to pay easily – you will end up losing deals. PayPal is the best option here. Notice, however, that a personal account will not suffice. You will need at least a premier account to be able to accept credit cards.
Where to Find the Advertisers
Once you have your direct advertising program established, you will start to receive inquiries from people. On the beginning, however, you will need to hunt advertisers down. Do not get discouraged if get turned down initially, provided you have all the aforementioned requirements, sooner or later you will find someone willing to take a shot on your site.
People linking to your site or articles: If a company is willing to link to your articles or to add your website under its “Links” or “Resources” section, it is also probably willing to discuss about advertising on your site. Keep track of those incoming links.
People leaving comments/e-mails: The same principle applies to people leaving comments on your blog or sending you e-mails. If among them you see an employee or the owner of a company that could be interested on your website, bingo! Contact him or her and get the conversation going.
AdWords advertisers: Through out your search for advertisers you will notice that most of the established companies are not aware of the benefits of online advertising. If a certain company is already spending money on Google AdWords, however, it is very likely that it would also be open to other forms of online advertising. Think about some keywords that are related to your topic and Google them. Check the sponsored links that will appear and contact them. (You can also check the advertisers that appear on the Adsense units of related websites)
Other advertising networks: While Google AdWords is by far the largest advertising network on the Internet, there are many others that could be useful. Check the companies that are spending money on AdBrite, Text-Link-Ads, BlogAds, SponsoredReviews and so on.
Banner advertisers on similar sites: Check out popular websites on your niche and see what companies are advertising there. Provided you offer them an interesting deal (i.e., a reasonable price for your size), I am pretty sure they will be interested.
Create a “Potential Sponsors” bookmark folder: This technique produced outstanding results for me. I have a bookmark folder on my browser called “Potential Sponsors.” Every time I come across a company or website that could be interested in sponsoring my website, I bookmark it. Currently I have over 100 bookmarked sites on that folder, and I have not approached half of them yet.
How Much to Charge
You need to provide value: It is all about value. A potential sponsor or advertiser will want to see some returns for the money he will be spending on your site, and this can be seen as visibility (impressions) and leads (clicks and possible sales). Make sure, therefore, that your advertising deals will deliver.
The numbers: Remember that there are some pretty cheap advertising options out there (e.g., Google AdWords), and you will need to be competitive. Provided you reserved a good spot for the sponsors (sidebar or header, preferably) you could start charging a $0,5 CPM (cost per 1000 impressions). If your blog is generating 100,000 monthly page views, therefore, a banner spot on your sidebar should cost around $50. Start low and build your way upwards. Popular blogs (e.g., TechCrunch) have a higher CPM, sometimes as high as $10, but you will need a huge credibility to arrive there.
Cross-check: You can easily check if you are charging a suitable rate by using Adsense units on the places where you will sell direct advertising. Analyze how much you would gain with Adsense, and adjust your rates accordingly. Secondly, you can also check similar sites that are already selling direct ads.
Be flexible regarding the terms: Flexibility is key. First of all make advertising agreements on a month-to-month basis. People don’t like to commit to something they are not completely sure about. If someone proposes you a longer deal, offer a discount in exchange.
Offer test periods: Unless you have a very popular website, you will find potential advertisers reluctant to spend real money. If you are confident that the deal will create value for both parties, however, you can use that on your favor. Offer a free test period whenever needed. Some of the times the advertiser will turn you down after it, but other times they will confirm the deal. Either way you have nothing to lose. make money